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| There are 9 entries in the glossary. |
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| Obfuscation | This technique is similar to that of cloaking.Meta tags or contents of a page are presented in a wrong way. A normal looking page is presented to the user but not submitted to search engines. This causes the page to rank low on search engines. |
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| ODP | Open Directory Project |
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| Off Page Criteria | The data and information that a search engine uses to ranks pages that are not present on the web page. Example: Link popularity, Linkage etc. |
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| On Page Criteria | The data and information that a search engine uses to ranks pages that are present on the web page. Example: Title of the page, Content on the page etc. |
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| Open Directory Project (ODP) | A directory initially known as NewHoo, run by human volunteer editors. The ODP is used by many search engines and www.dmoz.org itself. |
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| Opt-In | Email marketing program used by websites that allows users in receiving information from webmasters (owner of websites). |
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| Opt-Out | Email marketing program in which users assumes a permission to send emails to everyone who has not precisely specified that they do not want to receive such emails. |
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| Outbound Link | Link that point from your website to webpages of different domains. |
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| Overture | The Pay Per Click advertising program by Yahoo. In 2005 it is renamed to Yahoo! Search Marketing. |
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Glossary of Terms