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You can always search for entries (regexp permitted). |
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A| There are 121 entries in the glossary. |
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| Search Engine Results Page (SERP) | Result listings shown when a keyword is searched. |
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| SEM | Search Engine Marketing |
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| SEO | Search Engine Optimization |
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| SERP | Search Engine Results Page |
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| Shopping Cart | Software used to store products and to keep a track of sales in an ecommerce website. |
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| Slurp | Spider used by Inktomi. |
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| Spamdexing | A spam technique that increases the rank of webpages Submission of webpages in Ses. These include submitting hundreds of pages with minor alterations, small and hidden text etc. |
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| Spamming | Term used for unsolicited junk mails. |
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| Spider | A program used by search engines that periodically searches the web to locate new contents on the web or entirely new websites. |
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| Static IP Address | An IP address that remains unchanged each time a person logs on to the internet. It is fully dedicated to a single website. |
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| Stemming | Related keywords like surf, surfing and surfers all have “surf” as the stem (base). Few SEs use stemming to provide results from all the related terms for an entered search terms. |
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| Stop Words | Frequently and commonly used words that are ignored by a search engine while indexing. |
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| Theme Engine | Search engine that index an entire site as one page using the most relevant keywords that determine the theme of the site. This returns more accurate results. |
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| Title | ……. The text dispayed in the titlebar of the browser when a webpage is open. It is written in title tag in the head part of an HTML page. It is also displayed in the search engine result pages as a link to your website. Example: |
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| Toolbar | A user interface program for a browser in the form of a bar where buttons are placed to navigate the Web. |
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Glossary of Terms