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A| There are 121 entries in the glossary. |
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| Page Rank |
It’s a Google’s way of deciding the importance of a webpage. Page Rank is a numeric value given by Google to the webpage which defines how important the page is on web. Google calculate the page rank of a webpage by taking its entire inbound links and on-page factors into account. Page rank matters because it is one of the factors that determine a page's ranking in the search results. |
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| Pay for Inclusion (PFI) | For few years in the past, many of the search engines (except Google) have introduced a simple PFI model so you could speed up the indexing of any page of your site by paying a fee. So, PFI is nothing but the fee charged by a search engine for the frequent re-spidering of the webpage if it meets with the search engines' quality requirements. |
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| Pay Per Click (PPC) | An advertising program in which textual ads are listed on a search engine. It can also be defined as a ad promotion technique used on websites, advertising networks, and search engines. The advertisers bid on that “keyword” which they believe as a sales keyword. Potential visitors looking for that particular product type that keyword in the search bar, see their ad, and click on it to buy. So, the point here is the advertisers or webmasters should be more specific about the keyword which is related to the sales of their products and services. The webmasters pay only if an end user(visitor) clicks on the ad. |
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| PFI | Pay for Inclusion |
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| PPC | Pay Per Click |
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| PR | Page Rank |
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| Query | Instruction passed to search engines for searching.It is usually a word or a phrase combined with other syntax order to find web pages. used to pass instructions to a search engine or a directory. |
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| Reciprocal linking | Swapping of links between two websites. |
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| Robot | A program that automatically acts without the interference of the user. In Search engine spider is a type of robot. |
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| robots.txt | Text file in the root directory on a website that controls the SE spider’s access to webpages within the website. |
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| Sandbox | Filter used by Google that did not allow new web sites to rank well in the search results, even not for the least competitive phrases or keywords and irrespective of a high page rank and good link popularity. |
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| Scooter | Spider used by Altavista. |
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| SE | Search Engine |
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| Search Engine Marketing (SEM) | Marketing website for improving rank in search engine results. |
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| Search Engine Optimization (SEO) | The phenomenon of updating the site content along with the html codes and meta tags to make a site search engine and user friendly. |
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Glossary of Terms