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A| There are 121 entries in the glossary. |
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| IP Delivery | A technique of serving customized content page in reply to a page requested from a specific IP address. |
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| IP Spoofing | A technique of reporting a different IP address other than the website you are actually connected to. This involves redirecting pages to fool SEs for indexing one site and displaying the contents from another page. |
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| Java | A computer language intended to be delivered from websites to a users browser. Small programs are transferred to the user, and then executed on the users system. |
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| Javascript | A language implanted within HTML that is executed when the HTML page is transferred to a user’s browser but many search engines disregards Java and JavaScript commands. |
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| Keyword | A term used for searching. |
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| Keyword Density | The percentage of keywords that are used in a site repeatedly. |
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| Keyword Frequency | A measure that is used to count the number of times a keyword/keyword phrase is repeated in a webpage. |
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| Keyword Phrase | Search query consisting of two or more keywords. |
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| Keyword Research | Researching a keyword to find its related keywords. Keyword Research is also done to get the most popular and highest producing keywords. |
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| Keyword Spamming | A technique of repeating keywords in a page to increase the keyword density by using hidden or tiny text. |
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| Keyword Stuffing | Loading a page by repetition of keywords in the META tags or main HTML body. |
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| Link farm | Big catalog of links where links can be posted in exchange for a reciprocal link. |
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| Link Popularity | The phenomenon of developing incoming, outgoing, and reciprocal links to increase Page Rank. |
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| Linkage | Number of inbound links pointing to a website. Many search engines now included linkage in their algorithms. |
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| Listing | The presence of a site in search engine result pages. |
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Glossary of Terms